Consuelo Castiglioni has always had an eye for finding uniqueness in fashion so when she introduced Marni in 1994, her whimsical taste turned heads as it differed from traditional cut and sew styles. Slowly, they began to grow but what truly solidified the brand’s name was during the internet boom in the early 2000s. As e-commerce grew in popularity so did Marni as the brand became well-known across the globe. Since its inception, the lively and unconventional label has developed a cult following that is dedicated to its heritage and out-of-the-ordinary designs. Castiglioni’s rare outlook introduced innovative prints and colors to ready-to-wear clothing. Diverging from modern trends, Marni has freshened Italian fashion with its lively palettes and premium finishes. Based in Milan, the fashion house has extended its range into including kids, jewelry, and lifestyle accessories alongside their core men and women collections. The once niche brand has grown incredibly as they have joined forces with Vogue to celebrate the publication’s 125th anniversary.