The ladies’ room can be an extension of the beauty shop, where Black women come together and reveal the innermost parts of themselves and uplift one another in the process. Whether it's admiring her poppin’ nails or her fly fit, sharing what her stylist did with her flawless knotless braids, or simply a welcoming smile. It is often the place where women remind each other that they are that girl.
This project is a bit different for me. It isn't just an apparel and footwear collection. It's a timestamp and a deep dive into the importance of communication and community. I wanted to approach this from a different lens from how brands usually celebrate and spotlight Black people. Conversations Amongst Us isn't a marketing blurb, it's simply the truth.”
Stretching for miles below Puma's headquarters in Herzogenaurach, Germany, the PUMA archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of their new collection, The NeverWorn.
Never worn and preserved for decades, deadstock product gains an authentic and visually satisfying patina overtime, an effect which has been replicated across the collections sneaker offering. With a modern fabric mix combining with vintage-aged materials, retro detailing, and graphics The NeverWorn pack takes old-school favorites and brings them back for the collectors of today and tomorrow.
Iconic PUMA silhouettes like the Blaze of Glory, Slipstream Lo, and Suede are infused with fresh design inspiration, while cult classics like the Arizona, Muenster, Vlado Stenzel, and Space Lab receive a long-overdue comeback. Other key player’s from PUMA’s sporting history – like the infamous T7 tracksuit – take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims to bring out the best of these trademark pieces from yesteryear