American luxury brand Fear of God was established in 2012 by designer Jerry Lorenzo. The self-taught designer founded the label and its sub-label Fear of God Essentials out of Los Angeles. Fear of God is inspired by Lorenzo's outspoken faith, which plays a significant role in his work. He previously designed and worked alongside Kanye West and Justin Bieber by creating merchandise for them both. Fear of God is inspired by California basketball culture and 90s grunge music, both heavily prevalent in Lorenzo's childhood. Fear of God offers a selection of timeless, wearable menswear garments along with footwear such as loafers crafted in Italy. The contemporary streetwear label provides top-quality materials like cashmere and premium suede while paying homage to a sophisticated combination of elevated materials with fine craftsmanship. Fear of God has crafted a selection of comfortable yet elevated apparel, such as sweatshorts, hoodies, sweatpants, t-shirts, track pants, bomber jackets, and more. Iconic collaborations have been done with brands including adidas, Comme des Garçons, Dolce & Gabbana, New Era, and Nike.