Australian native Brian Smith first moved to Southern California in the '70s to dream of designing products that incorporate his passion, sheepskin. The first design he crafted, the Classic Boot, was the first footwear item introduced in the UGG brand and immediately became a footwear sensation, spreading from San Diego to Santa Cruz surf shops. Primarily known for their signature UGG Boots, the brand emphasizes high-quality craftsmanship in each design, such as the Classic Short, Classic Mini, and additional designs such as lace-up booties, moccasins, and highly sought after Fluff Yeah Slides and Bailey Bow silhouettes. With footwear options for the whole family, the brand has gained significant footwear traction worldwide, including collaborations with Telfar, Mastermind, Stampd, Heron Preston, Bape, and more. Countless celebrities have also been seen wearing classic UGG silhouettes, such as Dwayne Wade, Anthony Davis, Lil Nas, and Emily Ratajowski.